The Selling Techniques To Avoid When Buying New Windows

If you’ve come looking for new windows from a proven window specialist, you’ve arrived at the right place.

Grey Envisage Windows

TWC has an impressive portfolio of replacement window designs, as well as a reputation for fantastic customer service.  

When we sell windows, or any other product, to a customer, we do so fairly. Nothing is kept hidden – everything is transparent. We’re always honest too and never apply unwarranted pressure to make people buy.

Most other companies have a like-minded approach to selling, but, unfortunately, not all of them.

We’re only talking about a very small pocket of window salespeople, but they are out there.

You will recognise them if you are subjected to any of the following unprincipled sales techniques:

Price Conditioning

It’s only after listening to a customer and finding out exactly what they want that we will give them a price.

What we won’t do is the reverse and try and force them into admitting what their budget is and how much they’re willing to pay.

Certain salespeople will do this to come up with a figure they think will secure a customer’s signature.

This is what you call Price Conditioning.

Fake Discounts

It would be both naïve and wrong of us to expect a customer not to check out other suppliers to compare prices and quality standards.

To stop you doing that, a salesperson may fabricate a discount and claim that it is available for that day only, to make you buy there and then, rather than look around.

You’re actively encouraged to get quotes from at least three companies, and don’t let anyone tell you otherwise.

Huge Price Drops

We only give out our best prices to our customers, nothing else!

A different tack is taken by some salespeople who will purposefully quote an astronomical price to see how you react to it.

Ideally, in their eyes, you will be visibly and audibly astounded, and then breathe a huge sigh of relief when they then vastly reduce the price. It’s done to make you believe you’re getting a bargain.

Competitor Bashing

We’re not oblivious to the fact that there are dozens of other companies you could choose ahead of TWC, but what we won’t do is put our competition down. We’d much rather just promote how good we are to customers and hope this comes across.

If a salesperson is incessantly damning of rival firms and is shy to disclose examples of previous work, it’s possibly done as a smokescreen to disguise the inadequacy of the company they work for.


You will be able to tell you can trust TWC very early into your discussions with our team. The talking can start during a home or showroom appointment. Book yours here.














Everyone is welcome to come in and browse around our Swindon or Oxford showroom, where our friendly sales team will be pleased to help with any questions you may have.


Want to speak with an Advisor? Give us a call on 01793 781413

Our friendly team will be pleased to help with any questions you may have.

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